How can you be sure you’re moving your design problem in a straight line? That you’re moving directly to a solution? From client to payment, from product to audience?
How certain are you of what the second step in your process is? Or the third? Or how long each will take, or if any should be removed? Are they all useful? Do any need improvement? Is each done with aim and purpose? How often do you fall-forward with momentum, rather than move with reason?
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