When was the last time you performed a competitor analysis for your brand?
Too often, a competitor analysis is reserved for the early days of a company or the launch of a new product. For others, analyzing the competition doesn’t go further than scrolling through their social media accounts every morning.
Whether it’s lack of time or understanding, many marketers are not taking full advantage of a proper competitor audit. Yet, knowing how your competitors are positioning their product and brand story is a key way to ensure your content remains compelling to your persona.
In our new ebook, How to Run a Competitor Analysis, we’ll show you how to compare your competitor’s weaknesses against your own strengths and vice versa. You’ll learn how to:
- Identify your direct and indirect competitors
- Analyze your competitor’s content strategy for quality and reach
- Grade your competitor’s SEO strategy and increase your own authority
- Equip your salespeople to compete during the decision stage of the buyer’s journey
Then, we’ll show you how to organize all of your research in a single document to align your entire team.
Fair warning, this is not the ultimate guide to replicating your competitor’s every move. But with our competitor analysis guide, you’ll discover how to run an efficient, on-going analysis that sets your brand apart.
from Marketing http://blog.hubspot.com/marketing/competitor-analysis-guide