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To hit revenue and growth goals, your company needs customers. To get customers in an inbound world, your marketing team is responsible for generating leads and funneling them over to your sales team. The question is … how many leads?

When your boss asks you what your lead goal is, don’t just pull an answer out of thin air. Your projections need to be based on math and rooted in your company’s larger goals. That’s where our new lead goal calculator comes in.

To make it easier for marketers like you to set your lead goals for the month, we created a calculator template in Google Sheets and Excel that will calculate exactly how many leads your inbound marketing efforts need to drive each month for your sales organization to hit their numbers and your company to meet its growth goals. With just a few quick inputs, like monthly revenue goal and average deal size, this template will do all the math for you.

You can download the Lead Goal Calculator here. It’ll help you:

  • Calculate the number of leads you need to hit your revenue goals.
  • Measure current sales close rates.
  • Assign dollar values to each of your major lead sources.
  • Track monthly lead generation by channel.
  • Commit to a monthly lead goal.

You can also use this template to experiment. For example, try changing the conversion rates and just see how your lead goals go down or up accordingly.

Ready to start calculating your lead goals for next month? Download our Lead Goal Calculator today.

lead goal calculator

from Marketing https://blog.hubspot.com/marketing/lead-generation-goal-calculator

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