Social media is one of the dominant forms of interactions on the Internet. Leading platforms such as Facebook and Twitter count hundreds of millions of users each month. In this article, I will show you how social media is a rich vein of data for user researchers.

Using Social Media For User Research

I will argue that it would be an oversight for an organization to treat social media as nothing more than an opportunity for customer service enquiries, help requests and brand advocacy.

The post Using Social Media For User Research appeared first on Smashing Magazine.

from Marketing https://www.smashingmagazine.com/2017/03/using-social-media-user-research/

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