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Landing pages are an essential component of any well-crafted, effective inbound marketing strategy. Whether your goal is to generate leads, sell products, or collect data, your landing pages are where the action happens.

With the growing challenge of attracting and holding people’s attention online, it’s more important than ever to design your landing pages to trigger instant conversions. Otherwise, you won’t be able to gather information about the people visiting your website — which will in turn make it very difficult to understand them, market to them, nurture them, determine how fit they are for your product or service, and ultimately convert them into paying customers.

Want to start generating as many leads as you can for your business? Then it’s crucial that your landing pages are planned, designed, executed, and always working correctly. If you want to learn more about how to do just that, then you’ve come to the right place. We just released a brand new guide: How to Design & Optimize Landing Pages. 

This free ebook will teach you:

  • What landing pages are and why they’re important.
  • What an optimized landing page looks like (with examples).
  • How to A/B test your landing pages.
  • How to measure the success of your landing pages.

Ready to build high-converting landing pages for your website? Download our free introductory ebook on landing page design and optimization and you’ll have all the knowledge you need to start boosting your site conversions today.

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from Marketing https://blog.hubspot.com/marketing/landing-page-optimization

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